LUIGIRUSSO

Creative Technologist · AI + CGI · Real-time 3D

AI + CGI ProductionReal-time 3DGenerative AIUnreal Engine 5PrototypingR&D3D ModellingAviationVR ExperiencesRed Dot Best of the BestGenerative AIBlenderAI + CGI ProductionReal-time 3DGenerative AIUnreal Engine 5PrototypingR&D3D ModellingAviationVR ExperiencesRed Dot Best of the BestGenerative AIBlender
JaguarAudiBMWSuzukiRange RoverBritish AirwaysCathay PacificDefenderAir CanadaSkyComcastAccentureNikeJaguarAudiBMWSuzukiRange RoverBritish AirwaysCathay PacificDefenderAir CanadaSkyComcastAccentureNike
What I Do

Three disciplines.
One pipeline mindset.

01

AI + CGI Production

Generative AI workflows integrated into real production pipelines — not just demos.

GenAIComfyUIRunwayStable DiffusionPipeline Design
02

Real-time 3D & VR

15 years across UE4/UE5, Blender and Unity — architectural VR, aviation cabins, automotive configurators.

Unreal Engine 5VRReal-time RenderingBlueprintBlender
03

R&D & Pipeline Architecture

From POC to production. Frameworks that broader teams can actually use and scale.

Rapid PrototypingPOC DevelopmentWorkflow DesignTeam Enablement
The Production Edge

Where AI meets
real production.

Most people integrating AI into content production have never worked in real production. I have — 15+ years across architectural VR, automotive configurators and AI campaign pipelines for JLR, BMW and Audi. I prototype fast, validate against real constraints, then build frameworks that production teams can actually scale.

Clients

JaguarAudiBMWRange RoverDefenderSuzukiBritish AirwaysCathay PacificAir CanadaSkyComcastNikeAccenture
Credentials

At a glance.

Red Dot Best of the BestJLR Immersive Configurator

Amazon Prime DocumentaryPhilipstown WireCar GP

Published Mobile GamePhilipstown Wire GP

LecturerArchitectural Association, Blender 3D

Unreal Awards FinalistExperience Design 2018

15+ yearsacross JLR, BMW, Nike, BA, Sky, Accenture Song

Full Portfolio

15 years of work.
All of it.

Cherry

Cherry

Prototyping

2023

Cherry

Prototyping

Vitro

Vitro

Prototyping

2023

Vitro

Prototyping

Axis

Axis

Prototyping

2022

Axis

Prototyping

RS5 The Chase: GenAI Workflow

RS5 The Chase: GenAI Workflow

AI + GenAIAutomotive

2024

RS5 The Chase: GenAI Workflow

AI + GenAI · Automotive

Defender: GenAI Workflow

Defender: GenAI Workflow

AI + GenAIAutomotive

2024

Defender: GenAI Workflow

AI + GenAI · Automotive

BMW X2

BMW X2

Automotive

2023

BMW X2

Automotive

Schauder-Mechendi CZ9 1989 Automata

Schauder-Mechendi CZ9 1989 Automata

3D Art

2019

Schauder-Mechendi CZ9 1989 Automata

3D Art

British Airways First Class VR

British Airways First Class VR

AviationVR + Real-Time

2019

British Airways First Class VR

Aviation · VR + Real-Time

Jaguar Type 00

Jaguar Type 00

AutomotiveAI + GenAI

2023

Jaguar Type 00

Automotive · AI + GenAI

Substrate Study

Substrate Study

VR + Real-Time3D ArtAutomotive

2023

Substrate Study

VR + Real-Time · 3D Art · Automotive

Berserkr

Berserkr

3D Art

2019

Berserkr

3D Art

Vespa-Kart

Vespa-Kart

3D Art

2023

Vespa-Kart

3D Art

British Airways Club Suite VR

British Airways Club Suite VR

AviationVR + Real-Time

2019

British Airways Club Suite VR

Aviation · VR + Real-Time

Altered Carbon CTAC Helmet

Altered Carbon CTAC Helmet

3D Art

2018

Altered Carbon CTAC Helmet

3D Art

Cathay Pacific VR Experience

Cathay Pacific VR Experience

AviationVR + Real-Time

2019

Cathay Pacific VR Experience

Aviation · VR + Real-Time

Night Garden

Night Garden

AutomotiveAI + GenAI

2024

Night Garden

Automotive · AI + GenAI

Vaults, Unreal Engine 4

Vaults, Unreal Engine 4

VR + Real-TimeArchviz

2018

Vaults, Unreal Engine 4

VR + Real-Time · Archviz

Flying Craft Biplane

Flying Craft Biplane

Aviation3D Art

2023

Flying Craft Biplane

Aviation · 3D Art

Airplane Props

Airplane Props

Aviation3D Art

2018

Airplane Props

Aviation · 3D Art

Floating Orb

Floating Orb

3D ArtVR + Real-Time

2021

Floating Orb

3D Art · VR + Real-Time

Studio Flat, Unreal Engine 4

Studio Flat, Unreal Engine 4

VR + Real-TimeArchviz

2018

Studio Flat, Unreal Engine 4

VR + Real-Time · Archviz

Polaroid Camera

Polaroid Camera

3D Art

2018

Polaroid Camera

3D Art

Bo-Bot Drone

Bo-Bot Drone

3D Art

2018

Bo-Bot Drone

3D Art

Fortnite Factory

Fortnite Factory

VR + Real-Time3D Art

2023

Fortnite Factory

VR + Real-Time · 3D Art

Unreal Awards, Architecture Finalist 2018

Unreal Awards, Architecture Finalist 2018

VR + Real-TimeArchviz

2018

Unreal Awards, Architecture Finalist 2018

VR + Real-Time · Archviz

GRAVITY: Raytracing Demo

GRAVITY: Raytracing Demo

VR + Real-Time3D Art

2020

GRAVITY: Raytracing Demo

VR + Real-Time · 3D Art

UE4 Landscape

UE4 Landscape

VR + Real-Time

2019

UE4 Landscape

VR + Real-Time

VR Training Characters

VR Training Characters

VR + Real-Time3D Art

2020

VR Training Characters

VR + Real-Time · 3D Art

Cybertech Hotel, Unreal Engine 4

Cybertech Hotel, Unreal Engine 4

VR + Real-TimeArchviz

2018

Cybertech Hotel, Unreal Engine 4

VR + Real-Time · Archviz

VR Training Props

VR Training Props

VR + Real-Time3D Art

2020

VR Training Props

VR + Real-Time · 3D Art

Bolton House VR, Unreal Engine 4

Bolton House VR, Unreal Engine 4

VR + Real-TimeArchviz

2018

Bolton House VR, Unreal Engine 4

VR + Real-Time · Archviz

Kochi House VR, Unreal Engine 4

Kochi House VR, Unreal Engine 4

VR + Real-TimeArchviz

2018

Kochi House VR, Unreal Engine 4

VR + Real-Time · Archviz

Residential Tower VR, London

Residential Tower VR, London

VR + Real-TimeArchviz

2018

Residential Tower VR, London

VR + Real-Time · Archviz

Kaspersky Lab VR, Unreal Engine 4

Kaspersky Lab VR, Unreal Engine 4

VR + Real-TimeArchviz

2018

Kaspersky Lab VR, Unreal Engine 4

VR + Real-Time · Archviz

Landscape Transformation Stills

Landscape Transformation Stills

VR + Real-TimeArchviz

2018

Landscape Transformation Stills

VR + Real-Time · Archviz

London O2 Arena VR, Unreal Engine 4

London O2 Arena VR, Unreal Engine 4

VR + Real-TimeArchviz

2018

London O2 Arena VR, Unreal Engine 4

VR + Real-Time · Archviz

Co-Living VR, Unreal Engine

Co-Living VR, Unreal Engine

VR + Real-TimeArchviz

2018

Co-Living VR, Unreal Engine

VR + Real-Time · Archviz

Swindon Art Gallery VR, Unreal Engine

Swindon Art Gallery VR, Unreal Engine

VR + Real-TimeArchviz

2018

Swindon Art Gallery VR, Unreal Engine

VR + Real-Time · Archviz

Galley Kitchen Elements

Galley Kitchen Elements

Archviz3D Art

2018

Galley Kitchen Elements

Archviz · 3D Art

Residential Complex

Residential Complex

Archviz

2018

Residential Complex

Archviz

Archiviz Multitool

Archiviz Multitool

Archviz

2018

Archiviz Multitool

Archviz

Eevee Real-Time Render, Xoio Berlin Flat

Eevee Real-Time Render, Xoio Berlin Flat

ArchvizVR + Real-Time

2018

Eevee Real-Time Render, Xoio Berlin Flat

Archviz · VR + Real-Time

Bank Conversion Still

Bank Conversion Still

Archviz

2018

Bank Conversion Still

Archviz

Whitechapel 1888

Whitechapel 1888

ArchvizVR + Real-Time

2018

Whitechapel 1888

Archviz · VR + Real-Time

Office Building Animation

Office Building Animation

Archviz

2018

Office Building Animation

Archviz

Spitalfields Works Stills

Spitalfields Works Stills

Archviz

2018

Spitalfields Works Stills

Archviz

Dorky The Bot

Dorky The Bot

3D Art

2018

Dorky The Bot

3D Art

Time Machine

Time Machine

3D Art

2017

Time Machine

3D Art

Showing 48 of 48 projects

About

Deep craft.
New tools.

I bridge creative vision and emerging technology. With 15+ years in CGI and real-time 3D in multiple industries like aviation, automotive, architecture and media, I've evolved into leading R&D initiatives for visual production leveraging AI.

My focus: solving production workflows through AI and automation, and real-time rendering innovation. I work hands-on in rapid prototyping and POCs, testing AI tools, evaluating generative approaches, and building pipelines before scaling to production teams.

Problem-first approach. Builder mindset. Leadership through technical depth, not just management.

Based in

London, UK

Education

MEng Architecture, Federico II Naples

Currently

Accenture Song, R&D Supervisor

Also

Architectural Association Lecturer

Career Arc

2024–Now

CGI & AI R&D Supervisor

Accenture Song

2023–2024

3D Lead & Art Director

Accenture Song

2021–2025

Workshop Lecturer, Blender 3D

Architectural Association

2020–2023

Lead 3D Real-Time Designer

Sky, London

2018–2020

Senior 3D Real-Time Artist & VR Specialist

Neutral Digital, London

2017–2018

Real-Time Artist & UE4 Blueprint Scripter

Make Architects, London

2016–2017

3D Real-Time Artist & VR Specialist

Luminous Group, London

2015–2016

3D Real-Time Artist

Netminds

2008–2014

Freelance CGI Designer

Naples, Italy

Contact

Get in touch.

Whether you're looking to build AI-augmented pipelines, bring real-time 3D into your workflow, or just want to talk R&D — I'm always happy to connect.